WebJun 5, 2013 · Do your media spokespeople understand how to create key messages and prepare for difficult questions? If not, or if they need a refresher, I do media training for … Web1 hour ago · Welcome to football.london's live coverage of Frank Lampard's press conference ahead of Chelsea vs Brighton on Saturday.. The Blues welcome the Seagulls to Stamford Bridge as they look to find some form and end their four-match goalless run. Brighton, under the tutelage of Roberto de Zerbi, stopped Graham Potter's nine-match …
Chelsea press conference live: Frank Lampard on Brighton, …
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WebJul 1, 2024 · B — Bridge the question and your sound bite. Bridging is the use of a phrase that signals to the audience that you will change the scope of your answer. “What is most important is . . .”. “What we should focus on is . . .”. “What the public should know is . . .”. “The point (or goal) is . . .”. When the audience hears these ... WebSep 1, 2015 · It’s useful to have a range of bridging phrases up your sleeve to use, depending on the circumstances, and of course using this technique takes practice. One of the best ways to do this in a structured training course with professional journalists. If you want to find out more, please contact us on [email protected] or 020 8332 6200. WebSep 25, 2024 · Media training and preparedness is critical for individuals who interface with the media. It ensures spokespeople can clearly and effectively communicate with members of the media, builds confidence, and ensures messages are powerfully delivered. Below are four tips and techniques to help you or your spokesperson ace your next media interview. sipes spa service